PORTFOLIO | Mysite

CRM Redesign

FULL PRODUCT REDESIGN

Led the redesign of a CRM (Customer relationship management) system. Worked closely with developers, Product Owners and Product Managers as the sole designer. Reduced the creation process time by 87% (27.30 mins to 3.59 mins). A higher number of clients can now be processed, by fewer staff, in a shorter time period, allowing the business to expand at a faster rate.

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CMS Navigation

CMS FEATURE

Led the redesign of a Content Management System navigation. Reduced the previous 12 folders and 137 subfolders to 5 primary navigation items. Introduced breadcrumbs, shortcuts for primary actions and a 'Recent' menu so users can access their most recently used files. Product NPS score changed from -5 to +17 after the release of this feature.

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Content Editor

CMS FEATURE

Led the redesign of a Content Management System content editor. Reduced article creation time by 32% (8.21 mins to 5.58 mins) and excessive scrolling from 70% to 0%. The details screen was removed, removing the need for users to jump between two screens to complete tasks.

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The Bar

WEBSITE DESIGN

Led the design and build of “The Bar” pub and restaurant mobile-first website. Constructed the site with accessibility and SEO in mind and co-ordinated the SEO/social media campaign post-launch.

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Banking App

UXDI UI CERTIFICATE

Designed 3 screens for a mobile-first banking app as part of the Professional Certificate in UI Design, from the UX Design Institute. The app was to communicate the following qualities: playful, clear, trustworthy.

Grade received: 85%

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